Tracking & Reporting
Before lauching any campaign we strongly advice our clients to check their analytics account and to be sure that they have all the necessary tags well implemented on their website (through Google Tag Manager for example).
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The Google Analytics account will give us the results we need to measure our Goals and KPIs.
The GA tag and other remarketing tags will allow us to build up a strong audience that will allow us to retarget these leads. Then, through different conversion funnels, we will convert them into donors, volunteers or more according to our objectives.
« A MUST HAVE FOR ANY COMPANY/ORGANISATION »
BEFORE
AFTER
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We analyse what tool is at your disposal.
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We settle all necessary pixels or link all necessary programs before launching any campaign.
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We agree on Goals and KPI’s to measure.
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Based on the KPI’s and goals previously agreed, we build you a reporting to get the best out of your campaign.
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Need more insights? We can assist you in the interpretation of the data.
